This one is a great example of figuring out the right technology to bring an idea to life. The team originally wanted to create the world’s first “hands free” BBQ app to give people recipes while their hands were occupied with things like grill tongs, sauce and beer.

The client didn’t have the dollars to invest in a standalone app, so our interactive creative director had the idea to build the experience as an Amazon Alexa skill instead. The result was a pretty fun way to combine authentic brand heritage with the latest technology. Check out the case study.

Credits: Lane Jordan (ICD), J Hausmann (Developer) and Joy Barnett (Writer)