Every year, Austin City Limits brings in a national beer sponsor, locking Shiner out of the music festival in their own backyard. So we rented space a few hundred yards from the festival’s main entrance, booked authentic local bands, and gave ACL-goers a taste of local music and local beer before they went inside the big corporate festival. Free live music — on a billboard.


Shiner ACL

  • Categories →
  • Outdoor + Stunts
Back to top