A top red blend in the category, this brand is all about embracing mystery, intrigue and discovering the unknown. So we created a Palm Reading tool that takes a photo of your hand and analyzes your destiny.

To launch a new Dark blend, we staged a “Dark Procession” stunt, encouraging people to follow the parade to a mysterious destination. The event culminated in a wine tasting and live show at a 100-year-old theatre.

We also developed a Dark Portrait tool that allows users to upload photos via web or mobile and have them transformed into Dark animations.

Spots:

Case Study: