Pressbox is the home of creative director George Ellis.
In addition to my ad experience, I’m working on a TV show for Paramount based on focus groups, I authored a Barnes & Noble Sports Bestseller, and I co-founded The Heckler, Noncoverage Sports and run TheClassicDad.com. I’m an expert in social, having created thousands of memes. I also named a deodorant (Secret Flawless) and wrote the Walgreens tagline (At The Corner Of Happy & Healthy). I recently learned how to make fried rice.
Some Stuff I Made
Mouser + Marvel “Project Heroes”
Schweigert Meats “Overly Uncomplicated” Campaign
Shiner Black Lager Print Ad
Allstate Outdoor (Actual Car Hanging Off A Building)
Peanut Punch / Charles Tillman Cornerstone Foundation
In 2012, I coined the phrase “Peanut Punch” to describe Bears cornerback Charles Tillman’s force-fumble move. Within hours of posting our shirt, it caught fire, Tillman retweeted it, and The Heckler has been working with his awesome foundation ever since. To date, we’ve donated more than $20,000. The Peanut Punch helped raised the profile of Tillman’s charity work, and he was named the NFL’s Man of the Year in 2014. EA Sports’ Madden 2016 incorporated the Peanut Punch as a signature move.
I often write/edit videos, like this one for TheClassicDad.com:
Resolve to be more Dadlike next year with these simple tips. pic.twitter.com/GfsdhXHiM0
— Classic Dad Moves (@ClassicDadMoves) December 14, 2016
One day when I was bored, I used the Ken Burns Effect…on Ken Burns. It got weird.