Bock Love was an integrated campaign: print, outdoor, a website and a few unique installation pieces designed to capture the love of Shiner Bock. To gather content, we placed Ram Cams in a dozen bars across Texas where folks could record video of their Bock Love from their favorite watering hole.
The videos were then uploaded to BockLove.com.
We also used a photo booth to capture video at events. The result was more than 7,000 video submissions.
Ram Cam Case Study Video
Bock Love Campaign
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